Hello Egor,
You should think of the way this measurement is constructed. A truck uses X liters of diesel to drive a km, and it has Y kg of load on it. We divide the impacts from burning the X liters of diesel, onto the Y kg of load in the truck.
When load of our product is lower, the allocation of impacts from the truck is also lower. As well as, when the truck distance is longer, the amount of impacts to divide onto the load is higher.
When the relationship between load and driving distance is similar, the formula prescribes that the impacts allocated to the product is the same.
This is the reason, why an "intuitive" understanding might not hold up.
I hope this helped